If we're developing your website, we'll make sure technical SEO is factored into the design — wireframes and mockups are reviewed, redirects are set up, and other optimizations are made.
We'll make continual SEO enhancements, from technical modifications to optimizations to newly added pages, if we're cooperating with you for the long haul.
If this is our first time working with you, we begin by evaluating the present profile of the site. We look at indicators like search rankings and organic traffic to establish a benchmark against which we can measure performance.
Our in-depth audits look at the code, site and page structure, content, and backlink profile, identifying opportunities and laying out a plan for the future.
Keyword research provides us with crucial information about the terms people are searching for and the volume of searches for those phrases.
Moreover, keyword research aids us in deciphering users' underlying search intent. Are your prospects seeking for general information, conducting product research, or ready to make a purchase? Answering these questions allows us to customize material to have the most impact.
It's fantastic to find improvements that will help you rank higher, but our genuine value comes from our role as an organic marketing partner.
Our SEO strategy could be part of a more comprehensive digital marketing plan or a channel-specific effort (depending on your needs). The plan will set the tone, outlining the strategies we'll use and the metrics that will be used to assess our progress.
There is no longer a clear distinction between search and organic marketing, in our opinion. We think of everything through the lens of search if you can find it through search - from social media to customer reviews to sites where you're spoken about.
As a result, your team may have an organic marketing talent pool that includes content, influencer, and digital PR experts. We take a holistic approach to your search presence, looking for ways to improve your brand's visibility everywhere it may be discovered.
We update you on our progress on a regular basis — usually once a month. We don't go after vanity metrics or massive amounts of backlinks. We don't sugarcoat the fact that SEO takes time to implement, but we do hold ourselves accountable to metrics that demonstrate brand lift or have a meaningful influence on business outcomes.
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