No matter what someone else might have told you, having a website and a product or service is no assurance that your business enterprise will be successful. It doesn’t even assure you of making one sale. Without lead generating your business is toast.

You must understand the value and the methods of lead generating. Until then, all you have is a website. Generating leads is the first step to business success. Some small business owners will even tell you that generating leads is your primary business activity. Moving those potential customers through the sales process is the second step. The actual sale is the final step in the process of generating leads and managing them through the entire process.

Lead generating happens when you present convincing ads, good videos, interesting web content, or blogs that bring the right people to your website. The goal of a steady stream of new customers – people who are ready to buy from you – arriving at your website remains will never be achieved unless you learn effective lead generating.

Lead generation is the result of a long-term commitment to provide content, videos, blogs, social media, adverts, a well-optimized website, and the ability to nurture leads once they arrive on your site. A lead that you can’t convert has no value.

Your lead generating activities should match your ideal customer with your product. Helping a prospect to move through your nurture process from generating leads to closing a sale and keeping the customer means you must:

– Understand the customer, especially the wants and needs you can satisfy with your product or service

– Show the customer how your product or service will satisfy that need or desire

– Represent how you differ from the competitors

– Generating leads by making this match clear to prospects

– Give a customer information needed to decide to buy

– Keep every promise, including product or service quality

– Make sure every customer is satisfied

– Keep your customer happy and informed

– Help the customer buy from you again.

Lead generating is the first step in building a customer relationship. Carefully nurtured, that customer will make more purchases and tell other people about your business and about your products or services. Happy customers generate many of your leads for the future.